Piaget has continued to produce high jewelry and luxury watches in the 2000s. During the 1990s, the brand became a part of Richemont Group, although Yves Piaget stayed on as president. He interviewed Yves Piaget for his magazine and became a collector of the company’s timepieces.Ĭartier acquired Piaget in 1988. Andy Warhol became a fan of Piaget during this decade as well. The company sponsored polo matches and introduced Polo watches to their brand line-up. Piaget’s future may depend on the success of its Polo line, a luxury sports watch model based on an Yves G. Yves Piaget, representing the fourth generation of the Piaget family to head the company, continued to pave the path for his family's brand association with luxury and elegance during the 1970s. Actresses Elizabeth Taylor and Sophia Loren were fans of Piaget's work during this era. This particular coin watch by Piaget is slightly different from the American 20 dollar coin watches we usually see this was made for the 120th anniversary of Piaget using a white gold commemorative coin with the Piaget logo to the hinged cover and the Piaget headquarters in La Cote-Aux-Fees engraved on the other side. The company also introduced the “21st Century Collection” in 1969, which included watches set into caged cuff bracelets, among other fashion-forward styles. Salvador Dali collaborated with Piaget to produce a collection of gold accessories in 1967. We are talking about the ultra rare Audemars Piguet Coin Watch in 18K yellow gold. Where luxury watches and luxury jewellery meet. VTG PIAGET CLASSIC 18KTS GOLD PLATED CASE SILVER DIAL WORKING 1950 APROX. In 1963, the brand introduced watches with semi-precious stones forming the dials, including a jade version owned and worn by Jacqueline Kennedy. VTG Piaget Wind UP Swiss Watch COIN EDEGE FANCY LUGS OVERSIZED JUMBO 38mm Case. The 1960s were a stylish period for Piaget. They also employed goldsmiths and stone setters to make every part of the luxury watches in-house. After opening Salon Piaget in Geneva in 1959, the firm followed up with the thinnest automatic movement in the world in 1960. In 1957, Piaget brought these sleek watches to the world at the Basel Fair. Third-generation family members Gerald and Valentin Piaget honored their grandfather’s legacy by making Piaget a globally recognized brand.ĭuring the 1950s, Valentin Piaget was instrumental in developing ultra-thin movements for watches. The name Piaget was registered in 1943, and by 1945 a larger watchmaking facility took shape. ![]() The company grew into a watch manufacturing business after Timothee Piaget, Georges-Edouard’s son, took over. It was there he coined his motto “always do better than necessary.” Initially, the family-operated business only manufactured watch movements. His first workshop was located on his family's farm. George-Edouard Piaget founded the business that would eventually become Piaget in La Cote-aux-Fees, Switzerland, in 1874.
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